©2022 Espiritu Loci Incorporated
Espiritu Loci is a skilled and versatile team. These traits assure our clients that when they ask for an unusual or uncommon graphic, it will be completed accurately and on time. Our team understands the need to speak to an audience, to budget for production and to have the skill it takes to produce clear, easy-to-read graphics in color or black and white. In the past, we have created specialty graphics for public open houses, sales disclosures, sales contracts and archeology.
We create presentations for developers and home builders highlighting parcels, projects and potential opportunities. These presentations range from inspiring to informative, and are tailored to the specific audience.
We know the art of place making inside and out and are passionate about our work. This knowledge and passion combines to create persuasive presentations. We listen to concerns, get an understanding of the issues and address them point-by-point. These presentations are not only convincing and educational, they are also inspiring, often setting the bar for future conversations.
The graphic designers of Espiritu Loci are versatile and trained in a wide range of mediums. We focus on creating graphics that clearly communicate the message and are branded in the style of their audience. Our graphic design team ensures that each marketing piece is created with integrity to the vision, so that even the mail you send out serves as an expression of your overall vision. Our services range from producing collateral materials to identity packages, in hard copy or for the web.
Submissions to a governing body often provide the public with their first impression of a project. They are also seen by staff and reviewers as a symbol of the quality they can expect to find in the finished project. We take pride in producing submissions that reflect the quality of the project and the developer. To do this, we coordinate the efforts of the design team and assemble a complete uniform submission package. We create submissions that maintain flexibility for future refinement of the project, while moving quickly and efficiently through the approval process.
Builder and parcel sales packages are useful tools to bring new teams of builders and developers up to speed with your community vision and the role they will play. We include not only detailed constraint graphics, but also descriptions of each constraint and how it needs to be handled. The packages provide preliminary design concepts, including assumptions about density, massing, layout, schedule and pro forma, to communicate graphically how the vision can be fulfilled. These packages and layouts are often used to begin a design competition or to get builders and developers interested in a particular site.
Trained in both development and planning, we know that the pro forma and its associated schedule are as important to a project as the physical design. When there are definitive choices, as is often the case, we can help ensure that sound business decisions are made by providing a better understanding of the effects various choices will have on the pro forma and project schedule. We begin with conceptual schedule and pro forma, and then work with project managers to add detail as we refine the design concepts, the plans, pro forma and schedule to mature together.
Design review is an excellent way to assist others in doing their part to complete the vision for a community. For this you must assemble a talented group of individuals (the board), to guard this vision and create design guidelines. A team is also needed to handle the administrative work, act as a liaison between the board and the homeowners and provide thorough, preliminary reviews of formal submissions. Espiritu Loci performs these tasks as an objective third party, constantly working to streamline the process. Our team works to get rules in line with the community vision. We propose amendments to the guidelines to make them more effective and clear, therefore saving costs and improving relationships with builders by formalizing the opinion of the design review board.
The activity of contributing to the fulfillment of a need...