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The most important aspects addressed in the early stages of planning are the proper theme and brand for the project or community. The theme and brand set the aesthetic tone that drives the rest of the project. During this phase, we ask a lot of questions to focus the project in the right direction. For example, we can help determine the most appropriate architectural styles for the project and for the region. We focus on market trends and how the project theme will be presented to and received by consumers. Then we assist you in designing a vision for the site and establishing guidelines that are followed throughout the project’s life, ensuring the theme and identity are not lost during development. |
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As the visioning process continues, Espiritu Loci helps to determine what will make your project unique and distinguished from other projects, where it fits in the current market, and how it compares to other projects in the surrounding area. This information is used to position the project to gain maximum exposure in the right markets. |
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