Our team worked with the zoo staff to create the plans for the next phase of the zoo's development. The challenge was to create a living document that would explain, inspire, and create a thoughtful set of experiences for the zoo guest. Such a plan would have to express not only the theme and the physical elements to support the experience, but also the experience itself. Here the physical world was only a means to fill all the missions of the zoo.
Plans include everything from experience maps, image boards, staffing and financial models to street furniture, lighting, and pavement types. Simplified graphics and a stylized 3d model were also created to explain the plan to a wider audience.
