M3B Inc., a marketing and consulting services company, approached Espiritu Loci to help redesign their identity and business package. The client desired a business package that not only represented their company but represented them personally as well. To achieve this goal we worked extensively with M3B Inc. to share ideas and learn about the personal and corporate philosophies that needed to be conveyed through their identity and business package.
To help our client learn what graphic style best fit within their corporate structure we initially created a full range of concepts. Through this exercise we were able to create a new identity for the client that conveyed a sense of freedom, honesty, knowledge and intimacy, the core values that are very highly regarded in their corporate philosophy. As a final piece to the business package, our team discovered a specialty paper that fit perfectly with the style and philosophy of M3B Inc. |
