The process to design new trailer graphics was complex. First, we worked with printers to learn about the technology involved in producing such large-scale graphics. Next, our team learned to manage graphic files much larger than we routinely use. With the technical problems resolved, we moved on to creative work. Dozens of concepts were sketched out or digitally rendered, with themes ranging from "Old Time Arizona" and "Fresh Produce" to more patriotic themes. The best of these designs were presented to a review group. The group's feedback was used to create a few more concepts, and these were refined into two final patriotic designs which were presented to the head of the company on scale-model trucks. The United States flag design and the produce flag were then created using a combination of vector graphics and high-resolution photography. Both designs have met with very favorable feedback and can be seen on roadways across Arizona.